Performance Marketing Manager

About the Company

Superchat is a transactional + conversational AI platform that lets people get things done through a simple chat interface — across WhatsApp, Instagram, Messenger, and our standalone app. From ordering food, groceries, and essentials, to shopping across e-commerce, booking flights, hotels, cars, or handling errands — Superchat becomes a personal AI that takes action, not just answers questions. We combine:

• Real-time AI reasoning
• Integrated payments & wallets
• Smart agent numbers for calls and deliveries
• Automated follow-ups, reminders, and status tracking
• Commerce, booking, and fulfillment workflows

All inside one frictionless chat window. Our business model is simple: fee per transaction. Our mission is bold: make everyday tasks effortless through action-based AI.

About the Role

We are hiring a Performance Marketing Manager to own and scale paid acquisition at Superchat. This is a high-ownership, execution-heavy role where you will be directly responsible for driving user growth, transaction volume, and CAC efficiency. You will manage significant budgets, optimize across multiple channels, and work closely with product, data, and creative teams to build a best-in-class growth engine. This role is ideal for someone who has scaled consumer apps, marketplaces, or high-frequency transaction products.

Responsibilities

Paid Acquisition Strategy & Scaling

• Own the full paid acquisition strategy across:
• Meta (Facebook, Instagram)
• Google (Search, UAC, YouTube)
• TikTok, Snapchat, and emerging platforms
• Identify the most efficient channels and scale them aggressively
• Build a multi-channel acquisition engine, reducing reliance on any single platform
• Continuously test new channels and formats (influencer performance, affiliate, etc.)

Campaign Execution & Optimization

• Launch and manage campaigns end-to-end:
• Audience targeting
• Creative testing
• Budget allocation
• Bid strategies
• Optimize daily based on:
• CAC
• CTR
• CVR
• ROAS
• Run structured A/B tests across:
• Creatives
• Messaging
• Funnels
• Rapidly kill underperforming campaigns and double down on winners

Funnel & Conversion Optimization

• Work closely with Product to improve:
• App install → signup conversion
• Signup → first transaction conversion

• Identify drop-offs across the funnel and implement improvements
• Optimize:
• Landing pages
• Onboarding flows
• First user experience (aha moment)
• Align campaigns with high-converting use cases (e.g., order food via chat in seconds)

Data, Attribution & Analytics

• Own performance tracking and attribution setup:
• MMPs (AppsFlyer, Adjust, etc.)
• Pixel & event tracking
• Build dashboards to track:
• CAC by channel
• Cohort performance
• Retention & LTV
• Analyze performance at a granular level:
• Channel → campaign → ad set → creative
• Work closely with data teams to improve attribution accuracy

Budget Ownership & Forecasting

• Manage and allocate a significant monthly marketing budget
• Forecast growth scenarios based on spend
• Continuously optimize budget allocation across channels
• Balance:
• Growth speed
• CAC efficiency
• Payback period

Creative Strategy & Testing

• Collaborate with design and content teams to produce high-performing creatives
• Define clear creative hypotheses and testing roadmap
• Drive production of:
• Static ads
• Video ads
• UGC-style content
• Identify winning messaging angles:
• Chat to order anything
• AI that gets things done
• Iterate quickly based on performance data

Experimentation & Growth Loops

• Build and run a structured experimentation roadmap
• Test:
• New audiences
• New geographies
• New use cases
• Explore growth loops such as:

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• Referral programs
• Incentive-based acquisition
• Identify scalable, repeatable growth levers

Qualifications

Experience

• 3–6+ years in performance marketing / paid acquisition
• Proven track record managing and scaling large paid budgets
• Experience in:
• Consumer apps
• Marketplaces
• Fintech or on-demand platforms
• Experience scaling from early-stage to growth-stage is a strong plus

Technical & Analytical Skills

• Deep expertise in:
• Meta Ads Manager
• Google Ads (Search + UAC)
• TikTok Ads
• Strong understanding of:
• Attribution models
• Conversion tracking
• Funnel analytics
• Hands-on with tools like:
• AppsFlyer / Adjust
• GA4 / Mixpanel / Amplitude
• Advanced Excel / Google Sheets skills

Mindset & Traits

• Highly data-driven and analytical
• Strong ownership mindset — you own results, not just campaigns
• Fast executor with bias toward action
• Comfortable working in ambiguity and rapid iteration cycles
• Curious, experimental, and constantly testing

Why Join Superchat

• Build the growth engine of a next-generation AI platform
• Work on a product that directly drives real-world actions and transactions
• High ownership and direct impact on company growth
• Work closely with founders and leadership
• Competitive compensation + upside
• Based in Dubai — a fast-growing global tech hub