Digital Marketing Manager (Google Ads)

Supertails is Indias leading pet-care platform, built to create a better world for pets and their parents. Our ecosystem spans Supertails.com, a comprehensive online marketplace for pet supplies; Henlo, our fast-growing private-label dog food brand; and a rapidly expanding suite of offline pet healthcare services. We are a data-driven, AI-forward company focused on building a category-defining brand that supports pet parents at every stage of their journey.

The Role

We are looking for a strategic and analytical Google Ads Manager to take end-to-end ownership of Supertails Google advertising ecosystem. This role will drive scalable growth across Search, Shopping, Performance Max, Display, YouTube, and App campaigns, with a strong focus on demand capture, acquisition efficiency, and lifetime value.

The role requires a strong balance of data-driven decision-making and performance intuition, along with hands-on experience managing large budgets, complex account structures, and full-funnel strategies. This position is critical to Supertails revenue growth, unit economics, and performance marketing maturity.

Key Responsibilities

• Strategic Media Planning & Budget Ownership
• Own and execute quarterly and monthly Google Ads media plans, aligned with business goals across commerce, services, and app growth.
• Manage and optimize a multi-crore annual budget across the full funnelfrom high-intent demand capture to upper-funnel demand generation.
• Build forecasts, performance models, and clear reporting for senior leadership.
• Campaign Execution & Optimization

• Lead end-to-end execution across Google Search, Shopping, Performance Max, Display, YouTube, and App campaigns.
• Design scalable account structures, keyword strategies, bidding frameworks (tROAS, tCPA, Max Conversions), and feed-based campaigns.
• Continuously optimize using metrics such as ROAS, CPA, CVR, Impression Share, LTV, and Incrementality.
• Drive structured experimentation across bidding, audiences, creatives, and landing pages.
• Feed, Tracking & Measurement Excellence
• Own Google Merchant Center performance, feed health, and diagnostics in partnership with product and tech teams.
• Ensure strong conversion tracking and attribution via GA4, GTM, enhanced conversions, and clean signal quality.
• Leverage search intent and query insights to influence merchandising, category strategy, and broader marketing decisions.
• Creative & Demand Strategy Collaboration
• Partner with Brand and Creative teams to develop high-performing ad copies, extensions, video assets, and landing page experiences.
• Translate performance and intent insights into messaging and creative direction.
• Support demand generation initiatives through YouTube and upper-funnel testing.

What Were Looking For

Must-Haves

• 37 years of hands-on experience managing large-scale Google Ads accounts for a high-growth e-commerce or D2C brand.
• Strong expertise across Search, Shopping, Performance Max, Display, YouTube, and App campaigns.
• Proven experience owning large monthly budgets with clear accountability for ROAS and growth.
• Deep understanding of Google Merchant Center, feed optimization, and Shopping performance levers.
• Strong analytical skills with hands-on experience in Google Ads, GA4, Excel/Google Sheets, and performance reporting.
• Ability to operate independently and drive outcomes in a fast-paced, high-growth environment.

Good-to-Haves

• Experience with App campaigns and mobile measurement platforms like Appsflyer.
• Familiarity with experimentation frameworks, incrementality testing, and attribution challenges.
• Exposure to SEO, CRO, or landing page optimization.
• Passion for the pet-care industry and building a category-leading brand.