Retention Marketing Manager - ECommerce

Roles and responsibilities

• Drive the strategy for marketing initiatives by defining and developing retention and loyalty strategies.
• Own and execute all retention related strategies and activities including, but not limited to, email flows and campaigns, push notifications, SMS and loyalty and referral programs.
• Oversee and optimize email/web push/sms campaign strategies to drive customer retention and sales, including lifecycle emails and personalized triggers.
• Define and implement the testing agenda for email/web push/sms including segmentation, messaging, frequency, send day/time, personalization, etc.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance.
• Identify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.

Requirements:

• Master's/Bachelor's degree in business, marketing, commerce, communications, public relations, or a related field preferred.
• 7+ years of email marketing and customer retention preferably in the e-commerce industry.
• Solid understanding of the retail, e-commerce, and email marketing industries and KPIs.
• Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once.
• Strong written and verbal communication skills.
• Experience with Shopify, Clever Tap , Clavio and Google Analytics a plus.
• Proficient understanding of journey mapping, email triggers, segmentation, and behavioral targeting.