General Manager - Digital Enablement, GTM And Sales Capability

How does this Job align to our Strategy

At the core of Tata Consumer Products business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability. This job opportunity requires Developing & Implementing the Infrastructure & Distribution Strategy for the regions in coordination with Central Channel Development Team and Regional Sales Teams aligning with Business objectives

What are the Key Deliverables in this role

Financial Outcomes:

• Drive Sales Efficiency: Both for Urban and Rural.
• Drive Rural Business: Overall Rural Infra – Sub-D Appointments, Rural Salesman Efficiency and Cost, Overall Lines Sold, Categories billed.
• Drive Channel Programs to Achieve Numeric Reach Goals: Wholesale

Customer Service

Rewards/Recognition and training Programs for Sales team: Design and Deploy

Distributor Engagement Programs, Incentive Programs for Field Force- Deploy, Analyze, Improve Efficiency and Delivery of Channel Goals.

Internal Processes

• Custodian of SND: Distributor Count, Super Stockist Count, SubD Count, Wholesale count and SAMT count.
• Market Representation and Coverage: Drive Market Coverage as per SND Norms, Ensure POP Group Level Mkt. Representation.
• Infrastructure Deployment and Quality: Distributor Performance Efficiency.
• External/Competition Landscape Benchmarking: Nielsen metrics and competition – Best Practices - Mapping and adoption in Sales Processes, Infra Efficiency.

Innovation and Learning

• Monitor and assess competitor landscape regularly on price, strategy, strengths & weakness
• Provide on job coaching to Sales & Merchandising Force
• Conduct regular market analyses to monitor industry trends and competitor pricing effectively.

What are the Critical success factors for the Role

Ability to Work with cross Functional Teams-Digital, Operations, Supply Chain, HR, Marketing, Shopper Teams.

MBA with 6-8 years of FMCG experience

What are the Desirable success factors for the Role

• Prior Experience in Sales
• Comfortable with handling ambiguity and strong stakeholder management skills
• Strong Analytical Skills- Ability to Work on Data, correlate with Market Observations and identify gaps and plan and execute course of action.