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Job Description
About the Role:
We are looking for energetic, outgoing, and convincing Field Marketing Executives to be the "Face of our Brand" on the ground. Your primary goal is to interact with college students, generate high-quality leads, and drive footfall to our Offline Learning Centre.
Key Responsibilities:
College & Hub Activations: Visit target Engineering & Degree colleges, PGs, canteens, and student hangouts in the assigned area.
Lead Generation: Interact with students, explain our Career-Oriented Courses, and collect valid student details (Name, Number, Stream, Year).
Drive Walk-ins: Convince interested students to visit our Offline Centre for a free Career Counselling session or Resume Audit.
Distribution: Distribute flyers/posters strategically to ensure maximum visibility (not just handing them out, but ensuring they are read).
Event Support: Assist the marketing team during college seminars, workshops, and canopy activities.
Reporting: Submit daily excel reports of leads collected and feedback received from students.
Preferred candidate profile
Education: 12th Pass, Undergraduate, or Fresh Graduate.
Communication: Fluent in [Local Language] (e.g., Kannada/Telugu) and basic English.
Personality: Extroverted, confident, and not shy to approach strangers.
Tech Savvy: Must have a Smartphone (to enter data in Google Forms/Excel).
Mobility: Having a Two-Wheeler is a plus (but not mandatory)
Employment Type: This is a 6-month contractual role.
Skills
Field MarketingDirect MarketingField WorkMarketingDirectFieldMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
upGrad is a premier online higher education platform committed to revolutionizing professional learning and career advancement. With a focus on innovation and accessibility, upGrad offers a diverse range of industry-relevant programs spanning technology, management, data science, and more. Our comprehensive learning experience combines high-quality content, personalized mentorship, and industry projects to empower learners with practical skills and insights. As a leader in online education, upGrad is dedicated to helping individuals upskill and reskill for career success in the digital age. Explore exciting career opportunities with upGrad and embark on a transformative journey of learning and growth.
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