Digital Marketing Executive

Job Summary

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to plan and execute digital marketing campaigns across multiple online channels. The ideal candidate should have a strong understanding of SEO, social media, paid advertising, content marketing, email marketing, and website analytics.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage and optimize SEO activities, including keyword research, on-page and off-page SEO, and content optimization.
• Plan and manage Google Ads, Meta Ads, and other paid marketing campaigns.
• Monitor campaign performance and optimize campaigns to improve ROI, conversions, CTR, and CPL.
• Manage social media channels and develop engaging content strategies.
• Coordinate with content, design, sales, and other teams to execute marketing campaigns.
• Conduct market, competitor, and audience research to identify new opportunities.
• Monitor website traffic, user behavior, leads, and conversions using tools such as Google Analytics and Search Console.
• Prepare regular performance reports and provide actionable insights.
• Support email marketing, lead-generation, remarketing, and marketing automation activities.
• Stay updated with the latest digital marketing trends, algorithms, tools, and best practices.

Required Skills

• Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Familiarity with Google Analytics, Google Search Console, and keyword research tools.
• Good understanding of website analytics and conversion optimization.
• Strong communication and copywriting skills.
• Analytical mindset with the ability to interpret campaign data.
• Ability to manage multiple campaigns and deadlines.
• Basic understanding of HTML/CSS is an advantage.