Regional Sales Manager - General Trade - FMCG

Role Overview:

We are seeking a seasoned Regional Sales Manager to spearhead our FMCG operations across the Delhi NCR region. In this leadership capacity, you will be responsible for driving top-line growth, optimizing distribution networks, and executing high-impact sales strategies within the General Trade segment. You will work closely with cross-functional teams including Trade Marketing, Supply Chain, and Finance to ensure seamless product availability and market penetration. By mentoring a high-performing sales force and fostering strong relationships with key distributors, you will directly influence our market share and brand equity in one of the most competitive FMCG landscapes in the country.

Key Responsibilities:

• Formulate and execute comprehensive sales strategies to achieve regional revenue targets and expand market footprint across Delhi NCR.
• Oversee the entire distribution network, ensuring optimal stock levels and efficient supply chain management to minimize out-of-stock instances.
• Lead, mentor, and motivate a large team of sales professionals to drive productivity and maintain high standards of performance in the field.
• Collaborate with the Trade Marketing team to design and implement localized promotional activities that enhance brand visibility at the point of sale.
• Conduct rigorous sales planning and accurate forecasting to align regional operations with organizational growth objectives.
• Monitor competitor activities and market trends to proactively adjust sales tactics and maintain a competitive edge in the General Trade channel.

Required Skillset:

• Demonstrated expertise in managing complex distribution networks and scaling General Trade operations within the FMCG sector.
• Proven ability to translate high-level business objectives into actionable sales plans that drive consistent revenue growth.
• Strong leadership capabilities with a track record of building, coaching, and retaining high-performing sales teams in a fast-paced environment.
• Exceptional analytical skills for data-driven forecasting, budget management, and identifying growth opportunities within the regional market.
• Excellent interpersonal and communication skills, essential for managing stakeholder relationships and negotiating with key trade partners.
• Ability to thrive in an on-site, field-intensive work environment, maintaining a hands-on approach to market challenges and team development.
• A postgraduate degree in Management from a premier business school is highly preferred, complemented by 9 - 15 years of progressive experience in FMCG sales leadership.