Product Marketing Specialist

THE OPPORTUNITY

We are seeking a Product Marketing Specialist with 36 years of experience in B2B SaaS or AI/Tech marketing. This role blends storytelling, market strategy, and go-to-market execution to position XenonStacks Agentic AI platforms as category-defining products.

You’ll work closely with product, sales, and demand generation teams to create compelling narratives, launch new products, and drive adoption among global enterprises.

KEY RESPONSIBILITIES

• Product Positioning & Messaging
• Develop clear, differentiated messaging for Agentic AI products.
• Translate complex technical features into customer-centric value propositions.
  
• Go-To-Market Strategy (GTM)
• Own GTM planning and execution for new product launches.
• Partner with sales and demand gen teams to align campaigns with ICP (Ideal Customer Profile).
  
• 
  Content & Enablement
• Create sales enablement assets (pitch decks, battle cards, one-pagers, solution briefs).
• Develop content like case studies, whitepapers, blogs, videos, and product demos.
  
• Competitive & Market Intelligence
• Conduct market research and competitive analysis to guide positioning.
• Build competitive intel for sales and update regularly.
  
• Demand & Growth Support
• Collaborate with demand gen to run account-based marketing (ABM) campaigns.
• Measure product marketing effectiveness with KPIs like adoption, pipeline influence, and win rates.
  
• Customer-Centric Storytelling
  
• Showcase customer success stories that demonstrate ROI and impact.
• Act as the voice of the customer, feeding insights into product roadmap.
  

WHAT SUCCESS LOOKS LIKE

• Increased pipeline contribution from product-led campaigns.
• Clear product narratives that resonate with enterprise buyers.
• Higher win rates and deal velocity through sales enablement.
• Strong XenonStack positioning as a leader in Agentic AI.
  

SKILLS & EXPERIENCE

• 3–6 years of B2B SaaS / Enterprise Tech marketing experience.
• Proven success in product positioning, GTM, and sales enablement.
• Strong storytelling and content creation skills.
• Experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics).
• Understanding of AI, Cloud, and Data ecosystems; Agentic AI familiarity is a plus.
• Excellent written, verbal, and presentation skills.
• Analytical mindset with ability to track and optimize marketing effectiveness.