Relationship Manager YP

• SECTION I:
• BASIC INFORMATION
• Job Title Relationship Manager Functional Title RM Yes Premia
• Grade Assistant Manager / Deputy Manager
• Management Band Junior Management
• Business Unit Retail Banking Division Retail Banking
• Department Relationship Management Yes
• Premia Location Pan India
• Reporting to Branch Manager
• No. of Direct Reports Not Applicable
• SECTION II: ROLE SUMMARY
• The role holder is responsible for deepening existing client relationships or acquiring those that are new to bank. The
• incumbent must act as a one point of contact for managed clients and leverage opportunities to increase overall wallet share
• in accordance with the financial needs of the customer.
• SECTION III: KEY RESPONSIBILITIES/ ACCOUNTABILITIES
• Core
• Responsibilities
• Relationship Management :
• Manages the banking and investments relationship and is responsible for overall growth of Liabilities
• & Investment business from branch/retail customers
• Develops, manages, and expands customer relationships by providing service level which exceeds
• client expectations of most important customer segment
• Identifies current and potential relationship with additional revenue potential and grow business
• volumes for larger share of customer wallet
• Generating Incremental Business
• Sales targets spread across liabilities, retail assets, business banking, forex, cards, investments etc
• Proactively sells the full range of consumer and commercial product to current and potential
• Relationships
• Deepens existing relationships or acquires new customers to Increase CASA balance in allocated
• portfolio
• Drives higher product and channel penetration to deepen mapped relationships and to increase
• customer relationship value with the bank
• Customer Engagement:
• Ensures portfolio quality by regularly engaging with each mapped relationship and maintaining the
• desired relationship values
• Face to the client and First person Responsible for service and sales satisfaction of mapped clients
• Investments
• Analyses financial needs of the customers and offer appropriate product with utmost transparency
• Drives revenue business to generate fee income through products like mutual funds, investments and
• insurance
• Audit & Compliance
• Adheres to the Banks policy on acquisition/BSA/KYC etc as well as compliance requirements of
• regulatory authorities (RBI/SEBI/AMFI/IRDA, etc)
• SelfManagement
• Responsibilities
• Defines performance goals at the start of the year in discussion with the reporting manager and
• ensures that the goals are monitored and achieved during the course of the year.
• Takes ownership of his/her own learning agenda by identifying development needs in consultation
• with the reporting manager and working towards bridging the gaps through various means which
• go beyond just training.
• Understands the competencies relevant to his/her role, and works towards displaying as well as
• developing these effectively.
• Keeps abreast of relevant professional/industry developments, new techniques and current issues
• through continued education and professional networks.
• Risk and
• Internal Control
• Responsibilities
• Follows risk policy and processes to mitigate the operational, regulatory, financial, informational,
• reputational and audit risks as instructed by the departmental manager.
• Executes the established internal control systems and compiles relevant information for departmental
• audits, as necessary.
• SECTION IV: KEY INTERACTIONS
• Key Internal
• Interactions Purpose of Interaction
• Channel Partners Coordinate with product and programs teams to drive channel activities and initiatives
• Other Unit RMs Connect with Business Banking RMs, ADM, RBDL, PSM to maximize leads and generate cross sell
• opportunities
• Liase with key stakeholders eg YSB, HCM, FCU to execute organizational mandates
• Solicit support as required to close key job deliverables
• Key External
• Interactions Purpose of Interaction
• Prospective YBL
• Customers
• Present the organization in a professional and positive manner to generate interest and capture
• mindshare
• Existing YBL
• Cusotmers Seek to engage and identify opportunities to increase the overall wallet share
• SECTION V: KNOWLEDGE & EXPERIENCE
• KNOWLEDGE
• Minimum
• Qualifications
• Bachelors degree
• Masters degree is preferred
• Professional
• Certifications
• AMFI/NCFM/NISM/IRDA/JAIIB/CAIIB & such relevant certifications will be an added
• advantage.
• Language Skills Written and spoken English is essential
• EXPERIENCE
• Years of
• Experience A minimum of 2 years of relevant experience with at least 1 year in a similar role
• Nature of
• Experience Prior experience in BFSI Sector

Interested candidates kindly share your CV on harsheen.kohli.ext@yesbank.in