Senior Business Development Manager

:-

• Develop and execute targeted strategies to acquire individual customers (seniors & their

families) through digital channels, community partnerships, and offline engagements.

• Implement direct and referral-based sales models, including seminars, webinars, and

wellness events tailored to seniors and caregivers.

• Identify high-potential channels such as senior living communities, healthcare professionals,

• Build and manage partnerships with insurance providers, financial planners, housing

societies, senior citizen groups, and other relevant networks that cater to families with aging parents.

• Organize awareness events, seminars, and campaigns to drive adoption.

• Collaborate with marketing and product teams to refine offerings.

• Track and optimize sales performance.

Requirements:-

• Experience (5+ years) in business development, sales, or partnerships within healthcare, insurance,

wellness, or elder care domains.

• Strong understanding of B2C and B2B2C business models, particularly in service-driven industries.

• Experience in customer acquisition through direct sales, digital platforms, and community

partnerships.