Public Relations Executive

Role & responsibilities

• Build and manage relationships with YouTubers, influencers, and digital creators to drive successful brand collaborations.
• Cultivate and maintain strong relationships with key media contacts to secure impactful coverage for clients.
• Lead the end-to-end planning, execution, and evaluation of PR campaigns across multiple channels to maximize reach and engagement.
• Act as the primary point of contact for clientsunderstand their business objectives, provide strategic counsel, and ensure high levels of client satisfaction.
• Develop compelling press releases, thought leadership articles, media pitches, and other communication materials aligned with client messaging.
• Design and implement crisis communication strategies, ensuring timely and effective responses to unforeseen situations.
• Stay updated on industry trends, competitor activities, and emerging issues to provide proactive insights and recommendations.
• Manage PR budgets efficiently, ensuring cost-effective and high-impact campaign execution.
• Conduct daily media monitoring across brand, industry, and business-specific coverage; deliver timely and insightful reports to relevant stakeholders.
• Track, measure, and analyze campaign performance; provide data-driven insights and recommendations for continuous improvement.
  

Preferred candidate profile

• 2 - 6 years of agency experience managing PR campaigns, preferably in B2B Technology, Consumer Electronics, Technology, or Telecom sectors.
• Fluency in English and Tamil with the ability to communicate effectively across diverse audiences.
• Demonstrated expertise in influencer outreach and strong media relationship management.
• Proven ability to independently lead and execute end-to-end PR campaignsfrom strategy and content development to performance analysis.