Senior Manager/Associate Director - Marketing & Communications

Highlight of the engagement opportunity.

Nature of role: Full time, fully work from office.

Role description:

This is a leadership role, managing content writers and creative teams to deliver marketing programs for internal & external audiences.

Acies provides cutting edge software & services for BFSI customers, and our marketing programs cover both online (social media, website, blogs etc.) and offline (i. print media, events, analyst relations etc.) channels.

The ideal candidate would be an experienced marketer with a sales & ROI-driven mindset, and a proven ability to design and coordinate marketing campaigns across channels.

Experience required:

• 7+ years of strong B2B marketing experience across South Asia, Middle East, Europe, US etc.

• 3+ years in a marketing leadership role, coaching and managing high-performance teams.

• Marketing experience must be in the B2B space, preferably around software or services directed at the BFSI segment.

• B2C marketing experience is not relevant for this position.

• Familiarity with software tools used, incl. CRM, graphic design & video editing software etc.

• Knowledge of how banks, NBFCs & insurers operate and role of various departments.

Educational qualification: Graduate or Post-graduate degree.

Language requirements: Ability to write & speak fluently in English and Hindi (desirable).

Skills and Qualifications:

• Proficiency in WIX website design and no-code development.

• Knowledge of HTML, CSS, and JavaScript for minor customizations on WIX.

• Experience with Python for data analytics and scripting on no-code platforms.

• Familiarity with SEO best practices, Google Analytics, and marketing analytics tools.

• Ability to use design tools such as Adobe Photoshop, Illustrator, Figma, or Canva for creating visual assets.

• Strong design sense and creativity to produce visually appealing websites and application interfaces.

• Ability to create on-brand marketing visuals, banners, and interactive assets to enhance user engagement.

• Data-driven mindset with the ability to interpret website and campaign analytics.

Other important information:

• Work permit requirements: Indian Citizen or holding a valid work permit to work in India.

• Period of engagement: Full-time.

• Probation period: 6 months.

• Leave: 22 working days a year.

• Additional leaves for national holidays, sick leaves, maternity and paternity, bereavement and studies vary based on the city and country of engagement.

Selection process:

We seek to be transparent during the selection process.

While the actual process may vary from the process indicated below, the key steps involved are as follows:

• Interview: There are expected to be at least 2 rounds of interviews.

• The number of interview rounds may increase depending on the criticality and seniority of the role involved.

• Final discussion on career and compensation: Post final selection, a separate discussion will be set up to discuss compensation and career growth.

You are encouraged to seek any clarifications you have during this discussion.

Preparation required:

It is recommended that you prepare on the following aspects before the selection process:

• Explain how you have gone about setting up and managing the marketing function in your previous organizations.

• It would be in your interest to show actual / illustrative marketing deliverables created by you or your team to demonstrate high quality content & creatives.

• Tell us how your first, second and third month would look like.

• What are the areas you would focus on and in what priority? What support would you need from other units within the firm to be successful in your endeavors?.