Content Manager

Job Title: Content Manager Doctor Referral Channel

Location: Hyderabad

Department: Marketing

Reports To: Marketing Lead / Head of Growth

Experience Required: 3-5 years in content or marketing roles (preferably healthcare or B2B)

About the Role:

We are looking for a strategic and creative Content Manager to own and drive content efforts across our doctor referral channel. In this role, you will work closely with internal stakeholders (doctor onboarding, operations, and marketing teams) to craft compelling content that encourages doctor-to-doctor referrals, builds trust, and supports long-term engagement

• Develop Content Strategy for the referral channel aligned with business goals and doctor onboarding campaigns.
• Create and manage content for referral emails, WhatsApp campaigns, brochures, scripts, doctor profiles, and onboarding decks.
• Build storytelling frameworks to present newly onboarded doctors in a credible and appealing way to existing doctors.
• Coordinate with cross-functional teams (doctor relations, design, product, operations) to ensure messaging is timely and aligned.
• Track performance of referral content (open rates, conversion rates, feedback) and continuously optimize.
• Manage and update a content calendar specific to referral communications.
• Own the tone and voice of all B2B/doctor-facing content related to referrals.

Requirements:

• 3-5 years of experience in content management, B2B marketing, or healthcare communications.
• Strong understanding of referral marketing principles and how to influence professionals through content.
• Exceptional writing and editing skills you can turn complex info into engaging, digestible formats.
• Comfortable working with data to evaluate content performance.
• Experience with tools like Google Docs, Canva, Mailchimp, HubSpot, or similar platforms.
• Prior experience in healthcare or working with doctors is a big plus.

Nice to Have:

• Knowledge of medical marketing and/or healthcare compliance
• Familiarity with CRM systems and referral tracking tools
• Hindi or regional language proficiency (for broader reach in communication)