Mamaearth - Performance Marketing Role

Department Icon Digital Marketing/Marketing
Posted: 11 months ago
5-9 years
Gurgaon/Gurugram
Digital Marketing/Marketing
work from office
Full Time

Posted: 11 months ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

Responsibilities:

Google (Search, Display, YouTube):

  • Own and optimize Google Ads across Search, Shopping, Display, and YouTube.
  • Build full-funnel campaigns for awareness, acquisition, and remarketing.
  • Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.
  • Regularly run A/B tests on ad creatives, bidding strategies, and landing pages.

Meta (Facebook, Instagram):

  • Scale paid campaigns across Meta platforms with precise audience segmentation, creative testing and Landing page testing.
  • Coordinate with creative teams for thumb-stopping assets and dynamic product ads.
  • Analyze ROAS, iROI, CAC, AOV, and drive continuous optimization.

What You Bring:

  • 5 years of experience in D2C growth, performance marketing, or channel ownership roles.
  • Proven ability to scale digital channels, with a deep understanding of ROI-focused marketing.
  • Hands-on execution across Google Ads, Meta Ads and Shopify (optional).
  • Ability to read data, build dashboards, forecast spends, and report performance independently.
  • Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.

Skills

MarketingDigital MarketingPerformance MarketingCampaign ManagementWeb AnalyticsGoogle AdsLanding PageOptimizationMarketing

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