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Job Description
Company overview:
PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is Indias first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEPs mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.
Come, join the pack!
Job Summary : We are looking for someone with 3–4 years of experience, preferably with a strong background in beauty-focused D2C brands. The ideal candidate should thoroughly understand designing for D2C brands across digital touchpoints and be able to create high-quality, performance-driven as well as brand-led creatives.
Key Responsibilities :
- Performance & Paid Ads: Design high-converting static, GIF, and video ad creatives optimized for CTR, engagement, and A/B testing.
- Website & E-commerce Visuals: Create high-impact banners, thumbnails, and tailored assets for website, marketplaces, and partner channels.
- CRM & Digital Assets: Produce visually engaging creatives for Emailers, WhatsApp, RCS, Push notifications, and landing pages.
- Shoot & Direction Support: Assist in product and model shoots, including creative direction, mood boarding, layout, and basic lighting setup.
- Marketing Collaboration: Work closely with performance marketers to analyze creative data and iterate designs in a fast-paced environment.
- Tools & AI Proficiency: Skilled in Photoshop, Illustrator, Figma, After Effects/Premiere Pro, and AI tools to leverage current design trends.
Skills and Qualifications :
- 2–3 years experience in D2C, ecommerce, beauty, fashion, or lifestyle brands
- Experience with CRM and performance marketing creatives
- Be proficient in AI-powered creative tools.
- Have a working knowledge of UI/UX principles.
- Be capable of creating GIFs, motion graphics, videos, and animations from scratch
- Fast execution, attention to detail, and trend awareness
- Bonus if : Experience in reels/video editing, Shoot assistance or creative production experience, Understanding of ecommerce consumer behavior
Skills
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