Senior Performance Marketing Specialist

About the Job

We are looking for a Senior Performance Marketing Manager who can own end-to-end paid marketing strategy and execution across multiple platforms including Google, Meta, LinkedIn, and Bing.

For senior role

• Own strategy and execution of paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads
• Plan, manage, and optimize high-budget campaigns with a strong focus on ROAS, CAC, CPL, and revenue growth
• Build and optimize full-funnel paid strategies (acquisition, retargeting, and conversion)

• Continuously test creatives, audience segments, bidding strategies, and landing pages to improve performance
• Oversee tracking infrastructure including Meta Pixel, Google Tag Manager, GA4, and conversion APIs, to ensure accurate event tracking and attribution.
• Collaborate closely with creative and sales teams to improve lead quality and conversion rates

Qualifications

• 3-5+ years of hands-on experience in Performance Marketing

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  Proven experience managing high-budget campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads
• Strong understanding of ROAS, CAC, CPL and revenue-driven optimization
• Experience building and scaling full-funnel paid strategies (cold acquisition to retargeting)
• Strong analytical skills with ability to interpret data and derive actionable insights
• Experience working closely with creative and sales teams to improve lead quality and conversion
• Hands-on experience in A/B testing creatives, landing pages, bidding strategies and audience segments
• Comfortable working in fast-paced, growth-focused environments
• Excellent communication and stakeholder management skills